WebTrends Enabler provides SDL Tridion customers continuous insight
into online visitors.
PORTLAND, Ore.–(EMWPresswire)–A few mouse clicks is now all it takes for marketers to integrate their
online analytics and web content management systems –
effectively synchronizing the content on their web sites with the
customer results it generates.
WebTrends Inc., a leading provider of web analytics and online marketing
solutions, and SDL Tridion, a global leader in web content management
solutions, have introduced WebTrends Enabler, tagging code that
streamlines the integration of their marketing technologies. This
powerful combination lets marketers continuously improve the experience
for their web site visitors.
The WebTrends Enabler lets marketers drag and drop the tracking code
onto their web sites using modular templates, a streamlined approach to
template design and management. The code enables the WebTrends Marketing
Lab suite to monitor the sites and feed customer results and other
insights into SDL Tridion solutions. The suite provides measurement,
multidimensional analytics, online search optimization and other
critical online marketing resources.
“This strategic collaboration provides our
customers access to the insight they need about their online visitors in
the web content management solution they trust,”
said SDL Tridion President Erik Aeyelts Averink. “The
tag management capability of the WebTrends Enabler reduces time and
costs when integrating and maintaining tags, and reduces the time to
market for understanding customer behavior on web sites.”
The new collaborative offering grew out of SDL Tridion’s
participation in WebTrends Open Exchange, the marketing solutions
network that unites WebTrends Marketing Lab with best-of-breed solutions
for ad serving, content management, customer relationship management,
e-mail marketing, enterprise campaign management, site search, targeting
and optimization, user experience, web site monitoring and other
“The WebTrends Enabler is a terrific example
of the power of the open, standards-based technology that WebTrends
believes in,” said Aaron Gray, Director of
Open Exchange Partnerships for WebTrends. “The
value of WebTrends’ innovative offerings and
those of our partners is multiplied many times over when they can be
easily combined into collaborative solutions.”
About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to
optimize marketing campaigns and customer engagement. WebTrends
Marketing Lab delivers the industry’s most
recognized analytics, search engine marketing (SEM) and visitor
intelligence solutions to enable companies to understand their
customers, drive customer engagement and enhance marketing and brand
awareness. Thousands of leading global organizations, including General
Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends
business solutions and client services expertise to optimize their
For more information, visit: www.webtrends.com.
About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM)
solutions. Our enterprise class WCM solution enables organizations to
deliver a consistent, interactive and highly targeted customer
experience, in multiple languages, across multiple Web sites and
channels. In addition to content creation, management, translation,
delivery and archiving solutions, SDL Tridion provides brand management,
targeted communication, multi-channel delivery and visitor interaction
capabilities. More than 500 organizations rely on SDL Tridion solutions,
including well-known global brands such as ABN AMRO, BBVA, Canon,
Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota,
Unilever and Yamaha. SDL Tridion has offices and partners throughout
North America, Europe and Asia.
For more information about SDL Tridion, please visit www.sdltridion.com.
SDL Tridion is a division of SDL, the leader in global information
management (GIM) solutions. For more information about SDL, please visit www.sdl.com.
WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends
Marketing Lab, and WebTrends Marketing Warehouse are trademarks or
registered trademarks of WebTrends Inc. in the United States and other
countries. All other trademarks mentioned are the property of their
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