Company-builder drives ThisNext business growth LOS ANGELES, Aug. 13 /EMWPresswire/ -- Social shopping site ThisNext (http://www.ThisNext.com) today announced the promotion of Scott Morrow from President to Chief Executive Officer. He joined ThisNext in September '07 with a winning track record for such giants as IAC/Citysearch and CNET, and his rise to CEO reflects the rapid, organic growth of all aspects of ThisNext's business. ThisNext, the social shopping site where people explore, discover and rave about the hottest products, has grown 154 percent in unique visitors under Morrow's leadership. "From day one, my role has been to plan, justify and determine the right time to build the company," explained Co-Founder and initial CEO Gordon Gould. "I chose Scott to lead ThisNext as CEO because of his business acumen and proven leadership in constructing successful brands." Gould will actively continue as Executive Chairman and a public face for ThisNext, while Morrow takes the helm as lead on day-to-day operations. The new CEO's vision for the company is to create a global consumer brand based on guided product discovery. ThisNext is expanding exponentially from new members and a corporate partnership program to its new location on the Santa Monica promenade. "ThisNext is uniquely positioned to lead the emergence of social shopping as a global phenomenon," said Morrow. "We're expanding an executive team to scale our business as we focus on market leadership and rapid growth on all fronts." Morrow has a strong background in identifying and developing emerging businesses and building brand recognition. Morrow was Executive Vice President, Product and Marketing with IAC/Citysearch, where he repositioned the brand and successfully launched merchant and consumer sites, including integrated video. Previously, he was Vice President of Marketing and Sales for CNET. There, Morrow built Download.com into an online consumer force. He led a shift in business models that enjoyed a 400 percent increase in revenue while holding onto a 70 percent operating margin. Morrow, who holds a Bachelor of Arts in Economics from the University of Tennessee, earned his MBA from the Kellogg School of Management at Northwestern University.
About ThisNext Founded in 2006, ThisNext is a social shopping network where people interact with community validated taste makers and influencers to discover recommended products. Reaching 2.2 million visitors each month, ThisNext has become the place to find and experience the hottest, most unique products on the Web. ThisNext is funded by Anthem Venture Partners and Clearstone Ventures Partners and is redefining online commerce as a genuine social shopping experience. For more information, log on to ThisNext.com.
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