Telava Networks, Inc.
Telava Networks, Inc. Announces New Acquisition in China’s Mobile Advertising Market
Rapid Mobile Advertising Growth Achieved in the China Market
SAN FRANCISCO, CA–( EMWPresswire – March 31, 2008) – Telava Networks, Inc. (
announced today that the Company has signed a Letter of Intent to acquire
Shenzhen Evergreen Technology Ltd. (Evergreen Technology), a leading
pioneer of mobile advertising networks and solutions provider in China. The
targeted acquisition is consistent with the Telava Strategic Business Plan,
designed to build enterprise value through organic growth, and select
acquisition opportunities associated with cross-functional integration of
the complementary core competencies.
“Evergreen Technology’s success so far in 2008, demonstrated by the
increase in impressions and the influx of brands joining our network,
represents the overall growth of the mobile advertising market,” said
William Luo, CEO of Evergreen Technology. “The complementary competencies
of Telava will enable us to make a significant mark for other markets. Our
combined reach and ability to measure mobile campaigns will pave the way
advertisers look at the comprehensive ad buy in the China market.”
As the mobile advertising industry grows more significantly in the U.S.
from $421 million in 2006 to an estimated $4.7 billion by 2011, worldwide
mobile advertising is expected to increase to $11.3 billion by the same
year, according to eMarketer.
“Telava has always set itself apart through our creative and comprehensive
suite of advanced wireless technology solutions,” said Baldwin Yung,
President and CEO of Telava. “Evergreen Technology is the perfect
complement to our global strategy and provides invaluable differentiators
as we expand our services into other markets such as China. This
acquisition firmly positions Telava’s commitment in delivering innovative
solutions to the wireless industry.”
About Shenzhen Evergreen Technology Ltd
Evergreen Technology is the China leader in mobile advertising software and
services company dedicated to enabling advertising on mobile devices.
Evergreen Technology offers a comprehensive solution for advertisers to
control all mobile marketing spanning from mobile ad sales to ad management
and analytical reporting. The Company set up the first official mobile
television portal for Tom Group’s and Time Warner’s CETV (China
Entertainment TV). Evergreen Technology holds the exclusive copyright on
mobile content and license to operate and deliver mobile television for
CETV. Evergreen is the first to deliver advanced high-quality mobile video
ad in China.
About Telava Networks, Inc.
Built on carrier-class network infrastructure, Telava Networks, Inc. is an
Integrated Communications Provider (ICP) of wireless broadband connectivity
for next-generation fixed and mobile innovative applications. Headquartered
in San Francisco, Telava has launched wireless high-speed Internet services
in both metro and rural markets. The Company owns a wireless broadband
network covering more than 40 cities and 22 states. Additionally, Telava’s
wholly owned subsidiary IBFA, has local service authority in: Arkansas;
California; Connecticut; Georgia; Illinois; Kentucky; Michigan; New York;
Tennessee; Texas; and Wisconsin. The Company provides long distance
services in all 50 States, and ISP services in all markets they serve.
Telava has offices in San Francisco, Chicago, China, South Korea, and the
This News Release may contain “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, and Section 21E of
the Securities Exchange Act of 1934. Although the Company believes that the
expectations reflected in such forward-looking statements are reasonable,
it can give no assurance that such expectations will prove correct.
Shenzhen Evergreen Technology Ltd:
Telava Networks, Inc.:
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