Company Strengthening Enterprise Mobility, Information Management

Leadership; Showcasing Strategies for Continued Growth

LAS VEGAS–(EMWPresswire)–Sybase, Inc. (NYSE:SY), the largest enterprise software and services

company exclusively focused on managing and mobilizing information,

welcomes a community of developers, database administrators, IT

managers, sales professionals and executives from around the world to

Las Vegas this week for its 10th annual TechWave User Training and

Solutions Conference. This year’s event will

highlight Sybase’s Unwired Enterprise

strategy, which brings together information management and mobility

solutions to enable enterprises to unwire their data, employees and

customers.

“This is an exciting time for Sybase. We have

been successfully executing on our Unwired Enterprise strategy for

several years and its growing adoption is underscored by our record

results in 2007 and the first half of 2008,”

said John Chen, chairman, CEO and president of Sybase. “With

enterprises’ customers and employees demanding

real-time, free-formed access to information, the vision of the Unwired

Enterprise is continuing to become a reality. Sybase is uniquely

positioned to provide the infrastructure and access through our

analytics, mobility software and network hubs.”

“Sybase is more efficient, more productive,

and better able to capitalize on new opportunities than ever before,”

Chen added. “We look forward to sharing this

excitement and showcasing our innovation during our annual TechWave

event.”

Throughout this week, Sybase will follow through on its promise of

unwiring the enterprise by unveiling a series of new product releases

designed to meet the needs of developers and end-users alike –

from mobility platforms to data management systems, and developer tools.

Additional details surrounding these innovations and announcements

include:

The Future of Mobility:

• New Mobility Platform For Unwiring The Enterprise

Sybase® Unwired Platform is the next

generation architecture for mobilizing enterprise applications. With

this new architecture, Sybase is fulfilling its promise to unwire the

enterprise and extend it to employees and end consumers by providing a

single, complete mobile platform. Sybase Unwired Platform addresses the

multichannel access gateway (MAG) requirements of enterprises with a

single, strategic architecture that eases development, deployment and

management of strategic mobile applications to a range of mobile device

types. In addition, it streamlines device security and management, and

may significantly reduce a company’s total

cost of ownership by enabling strategic mobile deployments versus

tactical or siloed mobile application approaches.

• Enhanced Information Anywhere® Suite

  Management and Security with Afaria® 6.0

The latest version of Afaria, a core component of the Sybase Information

Anywhere Suite, will include a new relay server architecture that works

across multiple Information Anywhere Suite components to offer highly

secure communications for data synchronization and mobile device

management functions. Additional capabilities within Afaria 6.0 will be

focused on reducing IT administration costs, including a new

policy-based device management capability, support for Open Mobile

Alliance Client Provisioning (OMA CP), and a local password recovery

feature.

Information Management Made Easy:

• Availability of SQL Anywhere® 11

Users can now take advantage of the latest enhancements in SQL Anywhere

11. The self-managing, enterprise-caliber database and synchronization

solution has been a leader in enabling robust, secure applications, and

is widely deployed in environments with little or no onsite IT support.

SQL Anywhere 11 boasts over 200 new features and enhancements and

continues to redefine functionality typically only found in

enterprise-class databases. The four primary areas of enhancement for

SQL Anywhere 11 include overall performance, reliability and

scalability, accelerated frontline analytics, advanced data

synchronization and greater freedom and flexibility for developers.

• Availability of SQL Anywhere® for the

  Web Developer Community

SQL Anywhere Web Edition brings the industry-leading data management and

synchronization features of SQL Anywhere to the Web developer community.

Version 11 of SQL Anywhere provides Web developers with data access APIs

commonly used in Web development, the ability to synchronize with MySQL

databases, a light-weight Web server built into the database able to run

PHP scripts, along with a new Web Edition that allows developers to

deploy free SQL Anywhere Server databases.

• Availability of Sybase PowerBuilder®

  11.5 for .NET

The newest version of PowerBuilder, the premier 4GL rapid application

development (RAD) tool, continues Sybase’s

longstanding commitment to simplify complex data access, manipulation

and presentation through its patented DataWindow technology, especially

for developers looking to deploy PowerBuilder applications to the .NET

framework. Key enhancements include a more visually appealing user

interface; timely PowerBuilder updates corresponding with releases of

Microsoft technologies for .NET; flexible RMDBMS and application server

support; flexible deployment options and simplified security.

• First TPC-C Benchmark Using SQL Anywhere Server

SQL Anywhere version 11 on Dell PowerEdge has achieved outstanding

price/performance results by delivering an audited TPC-C result at a

cost of $0.85 per transaction, demonstrating that high-performance

database applications can be delivered inexpensively. This TPC-C

benchmark using SQL Anywhere achieved several records, including best

price/performance of any system priced under $65,000, best performance

of published TPC-C results for systems priced under $35,000 and first

ever TPC-C benchmark with a total cost under $20,000.

• Availability of Sybase Analytic Appliance

The Sybase Analytic Appliance combines Sybase IQ®

analytics server — the industry leader in

column-based databases used by more than 1,400 customers worldwide —

with other category-leading technologies. Today’s

announcement ensures customers can obtain an appliance that is

specifically designed to provide extreme analytics to alleviate

overburdened data warehouses, data marts and reporting systems. Its

success has already been demonstrated among early adopters with its ease

of implementation, fast time-to-value, lower maintenance costs and its

ability to quickly analyze vast amounts of corporate data at an

affordable price point.

Innovator Award Winners

• On Wednesday, August 6, Sybase will announce the winners of its 2008

  Innovator Awards. The awards will be presented to customers and

  partners that have demonstrated the most innovative use of Sybase

  technologies as the foundation for cutting-edge applications that

  enable themselves, or their customers, to succeed on the frontlines of

  business and also succeed in data management, business intelligence

  and enterprise development and modeling, as well as mobile solutions.

Sybase PowerBuilder Wins Visual Studio Magazine’s

Readers Choice Merit Award

• Sybase was recognized by Visual Studio Magazine with a Readers Choice

  Merit Award in the category of Software Design, Frameworks and

  Modeling Tools. The annual awards honor the best Visual Studio-focused

  tools in 22 categories, and the winners are selected by readers of

  Visual Studio Magazine. Winners are recognized in three over-arching

  categories, including Readers Choice, Readers Choice Merit and Editors

  Choice.

General Information

The tenth annual Sybase TechWave conference is being held August 4 –

8, at the Mandalay Bay Resort & Casino in Las Vegas, Nevada. Sponsors

and participants at this year’s event include:

• Gold sponsors: Bradmark Technologies, Inc., HP, IBM, MicroStrategy,

  Inc.

• Silver sponsors: Aleri, Satyam Computer Services Ltd., Sun

  Microsystems, Inc.

• Information Anywhere Partner Pavilion participants: devCentral – The

  AT&T Developer Program (gold sponsor), BT Global Services (silver

  sponsor), Panasonic Computer Solutions Company (silver sponsor),

  HandStep A/S, Stratpult, Inc.

• Media sponsor: SYS-CON Media

• Exhibitors: Cognos, Confio, DataDirect Technologies, Embarcadero

  Technologies, Inc., Guardium, Inc., iDashboards, Lumigent

  Technologies, Inc., Mainline Information Systems, Precise Software

  Solutions, White Sands Technology, Inc.

• Partner Pavilion: Appeon, Enable Development, Integration Systems

  Inc., Project Performance Corporation

For more information, please visit http://www.sybase.com/techwave

About Sybase

Sybase is the largest enterprise software and services company

exclusively focused on managing and mobilizing information. With our

global solutions, enterprises can extend their information securely and

make it useful for people anywhere using any device. The world’s

most critical data in commerce, communications, finance, and government

runs on Sybase. For more information, visit http://www.sybase.com.

Sybase, iAnywhere, Afaria, SQL Anywhere, Information Anywhere, and

PowerBuilder, are registered trademarks of Sybase, Inc. All other

company and product names mentioned may be trademarks of the respective

companies with which they are associated.

Special Note: Statements concerning Sybase’s

new product releases are by nature forward-looking statements that

involve a number of uncertainties and risks and cannot be guaranteed.

Factors that could cause actual events or results to differ materially

include shifts in customer demand, rapid technological changes,

availability of third party content, competitive factors and

unanticipated delays in scheduled product availability. Some of the

risks are detailed from time to time in Sybase’s

U.S. Securities and Exchange filings, which can be viewed at www.sybase.com.

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