Robeks Docks With New “Space Chimps” Movie

SOURCE:

Robeks Corporation

2008-07-17 15:41:00

Robeks Docks With New “Space Chimps” Movie

Winner of Strawnanaberry Sweepstakes Lands Family Vacation to Kennedy Space Center

MANHATTAN BEACH, CA–(EMWPresswire – July 17, 2008) – The Summer of Fun continues with Robeks

Corporation, a premium fruit smoothie national franchisor, with a

fun-filled tie-in to “Space Chimps,” the newest, kid-centric animated movie

from Starz Media, the producers of wildly popular “Men in Black” and The

“Shrek” Trilogy.

The national promotion rolls out as an in-store Robeks Strawnanaberry

Sweepstakes and coincides with the opening of “Space Chimps” in movie

theaters July 18. The grand prize winner lands an exciting and educational

family vacation for four to the Kennedy Space Center, Orlando, Florida, for

4-days and three-nights. Five secondary prizes will be awarded for $100

worth of Robeks smoothies.

Consumers can enter-to-win the Robeks Strawnanaberry Sweepstakes online at

www.robeks.com or in-store at participating locations in the 155 + store

Robeks national franchisee network. Winners will be selected in a random

drawing by an independent judging organization.

Promotional elements include $350,000 in national radio tags (including

Radio Disney) to direct new consumers to Robeks locations to enter the

sweepstakes; a system-wide direct mail drop (FSI) during the week of July

14th with two coupon offers for the popular Strawnanaberry™ smoothie;

and point-of-purchase materials from posters and window clings to counter

cards and crew buttons. No purchase is necessary to win.

About Robeks

Since 1996, Robeks goal has been to make eating a healthy meal quick and

easy with premium, made-to-order fruit smoothies, squeezed-fresh

fruit/vegetable juices, healthy snacks, sandwiches/wraps, salads and frozen

yogurt (in most locations). Robeks serves nine million + ‘guests’ annually

at more than 155 locations in 16 states and D.C. Robeks was named No. 16 on

Restaurant Business Magazine’s 2007 list. Visit www.robeks.com

About Starz Media

STARZ MEDIA, LLC is a full-service production and distribution company,

creating proprietary intellectual properties as well as content created

under contracts for other media companies. The key businesses at Starz

Media are STARZ HOME ENTERTAINMENT (which includes the Anchor Bay

Entertainment and Mango Entertainment brands); FILM ROMAN; STARZ

PRODUCTIONS, and worldwide sales and distribution to all platforms. For

more information, visit www.starzmedia.com

Contact:
Carolyn Smith
Magnus & Co.
626.695.9630 or 744.0711
carolyn@magnusco.com

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