Revenue Science Stands Out as the Only Behavioral Marketplace in comScore Ad Network Rankings

SOURCE:

Revenue Science

2008-08-13 08:00:00

Revenue Science Stands Out as the Only Behavioral Marketplace in comScore Ad Network Rankings

Leading Behavioral Provider Debuts at Number Eleven With Over 123 Million Unique Users and 65 Percent Reach

NEW YORK, NY–(EMWPresswire – August 13, 2008) – Revenue Science, the leading provider of

targeted advertising solutions for digital media, today announced that it

has debuted at #11 on the July comScore Media Metrix advertising network

report, having served more than seven billion impressions to 123,381,000

unique consumers in the month of July. Revenue Science joins the list as

the only behavioral targeting (BT) marketplace among other companies

listed, including Advertising.com, Yahoo! Networks and DrivePM.

Revenue Science has been an innovator in the behavioral targeting space for

nearly a decade, and with the recent industry consolidation, Revenue

Science has further solidified its role as the independent leader. The

company’s growth is largely attributable to its advanced targeting

technology, which uses Boolean logic to create multi-layered audience

segments, the most accurate available. In fact, demand for BT across the

Revenue Science Targeting Marketplace has increased 600 percent year over

year, reflecting the high demand for the company’s advanced targeting

solutions.

Revenue Science is more than a typical ad network. By collecting billions

of consumer behaviors each day and reaching relevant consumers over

thousands of websites, the Revenue Science Targeting Marketplace functions

more as a network of people, as opposed to a network of websites. With over

95 behavioral segments addressing dozens of industries, combined with the

ability to customize segments to specific marketers’ needs, Revenue Science

can reach relevant audiences based on both interest and intent.

“The ad network space has shifted and evolved tremendously over the last

several months, and the advanced targeting technology that we provide is

helping drive that evolution,” said Jeff Hirsch, CEO and president, Revenue

Science. “Revenue Science’s model represents something of an innovation in

the ad network market, and our reach and numbers are testament to the

strength of our value proposition for advertisers and publishers alike. Our

wealth of data and our ability to reach targeted audiences at scale has

placed us in these rankings as the only BT marketplace.”

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible

targeting technology for digital media, worldwide. Using the most advanced

behavioral targeting capabilities available today, the Revenue Science

Targeting Marketplace manages billions of behaviors a day with access to

over 120 million unique internet users, and makes them accessible to

marketers and publishers to connect with an engaged audience. With clients

like Financial Times, Gannett, Jumpstart Automotive Media, New York Times

Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall

Street Journal Digital, Revenue Science serves more behaviorally targeted

ads than any other company. For more information, please visit

www.revenuescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of Revenue Science

919-833-9975 x.12

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