Nexstar Broadcasting Names Todd Porch Senior Vice President, eMedia

2008-07-15 06:00:00

Former Yahoo! Executive Brings 18 Years of Sales and Operations

Management to Lead Nexstar’s eMedia Platform

IRVING, Texas–(EMWPresswire)–Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today announced the

appointment of Todd A. Porch, 40, to the position of Senior Vice

President of eMedia. The appointment, effective July 14, 2008, reflects

Nexstars commitment to supporting the rapid

development of its digital initiatives and the automated interfacing of

its core advertising operations. Mr. Porch will report to Nexstar

Broadcasting Group Co-Chief Operating Officer, Brian Jones.

Mr. Porch will be responsible for overseeing the Companys

new media operations including its 28 local community web portals as

well as Nexstars eMedia teams; content,

product, service and sales groups. In addition, Mr. Porch will explore

additional avenues to further diversify Nexstars

Internet-related partnerships, third-party distribution agreements and

revenue sources to further capitalize on its role as a leading

television broadcaster in medium sized markets.

Todd Porch brings 18 years of eMedia Sales and Operations Management to

Nexstar Broadcasting Group. Todd most recently served as the Senior

Director of Yahoo! Inc.s North American

Advertising Operations Organization. During his tenure at Yahoo! Inc.,

Mr. Porch managed rich media data centers, infrastructure development

and implementation as well as live event production. He also defined and

deployed Yahoo!s field advertising business

process and the decentralization of a 160 person advertising operations

organization across North America. He came to Yahoo! through its

acquisition of Broadcast.com where Mr. Porch was involved in a variety

of roles including establishing and implementing Broadcast.coms

broadcast and Internet infrastructure. Prior to his role at Yahoo!,

Porch held various sales and operations management positions in the

telecom industry.

Commenting on the appointment, Brian Jones, stated, Todd

brings a great background in eMedia and an impressive track record of

success at Yahoo! and Broadcast.com. His outstanding leadership skills

and experience in operational process, sales, and sales support will

enable us to enhance and accelerate the growth of this high margin

business.

Since launching Nexstars

new media initiatives in 2007, the Company has successfully developed

its television station websites into a profitable ancillary revenue

stream complementary to its core broadcasting activities and is on track

to more than double the $5.2 million of revenue generated from this

source in 2007. We are confident that Todds

Internet expertise and proven management abilities will be strong

contributing factors in achieving our goals for growth.

Mr. Porch added, I am thrilled to be joining

Nexstar Broadcasting and am confident that the experiences and

relationship which I have developed over the past 18 years will prove to

be important assets to the Company in capitalizing on many additional

new media opportunities. I look forward to working closely with Brian

and bringing the Companys profitable eMedia

platform to the next level.

Mr. Porch earned his undergraduate degree from Kansas University in 1991.

About Nexstar Broadcasting Group, Inc.

Nexstar Broadcasting Group, Inc. currently owns, operates, programs or

provides sales and other services to 50 television stations in 29

markets in the states of Illinois, Indiana, Maryland, Missouri, Montana,

Texas, Pennsylvania, Louisiana, Arkansas, Alabama and New York. Nexstars

television station group includes affiliates of NBC, CBS, ABC, FOX, My

Network TV and CW and reaches over 7.0% of all U.S. television

households.

Forward-Looking Statements

Statements in this news release which are not purely historical facts,

including statements about forecasted financial projections (such as

changes in net revenue) or other statements about anticipations,

beliefs, expectations, hopes, intentions or strategies in the future,

may be forward-looking statements within the meaning of Section 27A of

the Securities Act of 1933, as amended and Section 21E of the Securities

Exchange Act of 1934, as amended. Such forward-looking statements

involve risks and uncertainties, and are subject to change based on

various important factors, including the impact of changes in national

and regional economies, our ability to service and refinance our

outstanding debt, successful integration of acquired television stations

(including achievement of synergies and cost reductions), pricing

fluctuations in local and national advertising, future regulatory

actions and conditions in the television stations’ operating areas,

competition from others in the broadcast television markets served by

the Company, volatility in programming costs, the effects of

governmental regulation of broadcasting, industry consolidation,

technological developments and major world news events. Unless required

by law, we undertake no obligation to update or revise any

forward-looking statements, whether as a result of new information,

future events or otherwise. In light of these risks, uncertainties and

assumptions, the forward-looking events discussed in this news release

might not occur. You should not place undue reliance on these

forward-looking statements, which speak only as of the date of this

release. For more details on factors that could affect these

expectations, please see our filings with the Securities and Exchange

Commission, including our most recent Annual Report on Form 10-K.

Nexstar Broadcasting Group, Inc.
Brian Jones, 972/373-8800
Co-Chief

Operating Officer
or
Jaffoni & Collins Incorporated
Joseph

Jaffoni, Ratula Roy
212/835-8500
nxst@jcir.com

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