MarketShare Partners Acquires The Analytic Consulting Group (ACG) — Founder Craig Stacey Joins Leadership Team


MarketShare Partners

2008-04-01 03:00:00

MarketShare Partners Acquires The Analytic Consulting Group (ACG) — Founder Craig Stacey Joins Leadership Team

LOS ANGELES, CA–( EMWPresswire – April 1, 2008) – Leading marketing sciences firm MarketShare

Partners (MSP) announces the acquisition of Atlanta-based Analytic

Consulting Group (ACG), further expanding its marketing sciences

capabilities. ACG is a privately held company that provides advanced

econometric modeling and optimization to help companies improve the

marketing effectiveness and returns from their online and offline marketing

investments. Terms of the agreement were not disclosed.

ACG has been developing groundbreaking solutions for companies like

Allstate, Vodafone, Cadbury Schweppes, McDonald’s, Foster’s Wine Estates

and numerous other firms.

“ACG has been looking for a strategic partner to help round out our

offering for our global clients,” states E. Craig Stacey, Ph.D. “In my

opinion, MarketShare Partners is running circles around the traditional

solution providers in the market with truly unique resource allocation and

optimization models and tools. There was not a better choice for me and my


“ACG is a small but mighty player in our emerging industry, and there is

substantial synergy and growth potential we can provide to each other by

locking arms,” states Wes Nichols, Co-Founder and Managing Partner of

MarketShare Partners.

E. Craig Stacey founded ACG after serving as Director of Marketing Science

for The Coca-Cola Company, where he led the development of an innovative

analytic platform and marketing productivity tools which have been deployed

in numerous markets around the world. Prior, he served as Vice President of

Marketing Science at DemandTec, the leading provider of pricing and

promotion optimization tools for consumer products retailers and


Dr. Stacey previously served as Senior Vice President, Analytic Product

Management and Development, for the Analytic Insights Group at Information

Resources, Inc. While at IRI, Craig led the development of new analytic

services to provide marketing managers with more actionable insights for

managing their brands in both the short and long term.

Dr. Stacey served as Research Director, and later Industry Liaison, for

Emory University’s Zyman Institute of Brand Science. He has served as a

faculty member at Emory University, Drexel University, and Northeastern

University. He has been a regular speaker at events sponsored by the

Advertising Research Foundation, the Institute for Operations Research and

the Management Sciences, and the Institute for International Research.

Craig has served as a Trustee of the Marketing Science Institute.

MarketShare Partners is the leading decision sciences firm focused on

resource allocation optimization, marketing ROI and effectiveness. Serving

global brands from four locations, MSP is expert at developing dynamic and

econometrics models to quantify interactions between all business drivers

that impact revenue — not just marketing or media drivers. MSP has also

developed a suite of advanced expert systems for small and medium

businesses, media companies and marketing agencies, helping guide better

decision making through the latest in marketing science.