Approach first presented at conference board workshop enables researchers to influence key decision makers
Parsippany, NJ (EMWPresswire) August 14, 2008 — A.J. O’Connor Associates recently presented “Using Change Management Principles to Get Decision Makers to Listen” at the Conference Board’s Marketing Research Conference. Managing Director Tracy Tyler collaborated with Senior Consultant Kate Hoepfner-Karle to introduce a process based on the principles of change management, and deliver an approach which revolves around the concept of engaging your stakeholders as creative collaborators.
A.J. O’Connor offers organization and leadership development, executive assessment and coaching, and career transition services to Fortune 500 and mid-sized companies. A.J. O’Connor developed a process, which walks clients through a method that enables researchers to set clear goals and objectives, identify stakeholders’ commitment and create an influencing strategy.
“Often times the people in the trenches managing the day-to-day activities have a hard time bringing senior-decision makers onboard,” said Andrew J. O’Connor III, president of A.J. O’Connor. “The process we developed coaches market researchers to improve their communication to influence senior executives to listen and act upon the researchers’ insights.”
The Conference Board is the world’s leading business membership organization with a global network of close to 2,000 enterprises in nearly 60 countries. Tyler and Hoepfner-Karle specifically applied the process to market researchers looking to align their insights with senior-level decision makers.
About A.J. O’Connor Associates
Founded in 1983, A.J. O’Connor Associates is a recognized leader in providing human capital solutions. Specifically, the company offers executive assessment and coaching, leadership and organizational development and career transition services to Fortune 500 and mid-sized companies. A.J. O’Connor is headquartered in the New York metropolitan area and has a worldwide presence. For more information, visit http://www.ajoconnor.com/.
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