A Fat Cow in China

Pre-order a comprehensive no-nonsense, no holds barred guide on how a foreign entrepreneur can set up a business in China. It covers everything from generating ideas, to specific pre-launch strategies, getting partners, raising finance, creating prototypes and all the sales and marketing techniques that brings success in the region. It also covers specific market entry routes and e-commerce in China followed by helpful tips on expanding a business across the different regions and territories.